Why should you use a copywriter?
The chances are that your business career has taken up all of your time and effort; you’re highly unlikely to be a writer of professional quality. What you probably do have is the ability to summarise effectively what you want to say. But then you need someone to say it.
Why should you use me?
As the holder of an honours degree in economics, plus 20 years’ experience in writing for household-name clients, I understand business, especially the financial world – so you won’t have to waste hours explaining things to me. Some writers seem incapable of understanding complex issues, particularly financial ones. You’ll have no such problem when you work with me.
I’m also fast, accurate and professional. I’ll quote you for your job before work begins and there are no additional extras: you know exactly what to budget for. And I know the right voice to use for your audience: B2B, B2C, internal, etc.
Finally, as a professional writer, I know the tricks of the trade. Website writing has its own set of rules. So does direct mail. And speechwriting. And so on. These tools will make what I write for you particularly cost-effective.